“Unlocking the Secrets: The Product Designer Salary Guide in the United States [2023] — Top 5 Insights”

Carl Wheatley
4 min readAug 18, 2023


Introduction: In the ever-evolving realm of design, product designers stand as essential pillars, bridging the gap between aesthetics, functionality, and user experience. As businesses realize the immense value these professionals bring, it’s no surprise that the demand for them is skyrocketing. But what does this mean in terms of dollars and cents? Enter “The Product Designer Salary Guide in the United States [2023]” — your beacon to navigating the financial seas of this lucrative career.

The Product Designer Salary Guide in the United States [2023]: The year 2023 has seen dynamic shifts in the design world, reflecting on salary scales. The era of digitalization combined with an emphasis on user-centric designs has propelled the demand for skilled product designers to new heights. But, with regions, industries, and skill sets considered, how does the compensation structure pan out? Let’s break it down.

Factors Influencing Salaries:

  • Location: Coastal cities and tech hubs like San Francisco and New York often offer higher salaries compared to the Midwest. Silicon Valley remains a lucrative hotspot for aspiring product designers.
  • Experience and Skill Set: A rookie might start at the base of the pay ladder, but a seasoned professional with specialized skills like 3D modeling or animation can command top dollar.
  • Industry Variation: Working for a tech giant might be a goldmine. Still, diving into emerging industries like virtual reality or green tech design can open doors to unexpected opportunities and compensation packages.
  • Educational Background: Does a degree from a top-tier design school matter? Many argue that a solid portfolio speaks louder than a diploma, but some elite companies might be swayed by alma mater reputation.
  • Freelance vs. Full-time: The gig economy is on the rise. More designers are opting for freelance opportunities. The allure of flexible hours and the potential to juggle multiple projects can sometimes lead to higher earning potential than a traditional 9-to-5.

Average Salaries Across The US: Using statistics from renowned sources such as Glassdoor, PayScale, and the Bureau of Labor Statistics, we can map out a salary landscape for product designers:

  • Entry-Level: Fresh out of school or with less than a year’s experience? Expect a range between $50,000 to $70,000.
  • Mid-Level (3–5 years of experience): With a few years under the belt and a portfolio to show for it, salaries hover in the $80,000 to $110,000 bracket.
  • Senior-Level (5+ years): Leaders in the field, with a wealth of experience, can earn anywhere from $120,000, soaring upwards to $200,000 for specialized roles.
  • Freelancers: Rates vary wildly based on skills, but an average hourly rate can range from $50 to $200.

Trends to Watch Out For:

  • The Rise of Remote Work: With companies going digital and the work-from-home model gaining traction, location might become a less dominant factor in salary negotiations.
  • Specialization Pays: Niches like AR/VR product design or sustainable design are on the rise, with specialized roles seeing a bump in their paychecks.
  • The Gig Economy: As more designers turn to platforms like Upwork or Freelancer, understanding the nuances of freelancing can be crucial for financial success.

FAQs: How do bonuses and benefits impact a product designer’s overall compensation?
-Often, companies offer performance-based bonuses, stock options, or profit-sharing models. Additionally, benefits like health insurance, retirement plans, and educational stipends can significantly enhance the overall compensation package.

Do product designers need to continuously upskill?
Absolutely! The design world is ever-evolving. Staying updated with the latest tools, technologies, and trends is essential to remain competitive and command higher salaries.

Are there notable salary differences between male and female product designers?
While the design industry is striving for equity, a gender pay gap still exists. However, initiatives and awareness campaigns are pushing for a more balanced pay structure.

Is it better to work at startups or established companies?
Both have their perks. Startups might offer equity or a more flexible work environment, while established companies bring stability and often higher base salaries.

Can product designers transition into other roles?
Certainly! Many transition into UX/UI roles, project management, or even start their own design firms.

How has the pandemic impacted product designer salaries?
The pandemic emphasized the importance of digital products, leading to an increased demand for skilled product designers. As a result, many saw an uptick in their compensation.

The world of product design is vast, dynamic, and rewarding. Whether you’re an aspiring designer, an established professional, or a business leader looking to hire, understanding the intricacies of “The Product Designer Salary Guide in the United States [2023]” can pave the way for informed decisions and successful negotiations. In a realm where creativity meets commerce, knowledge is indeed power.

Carl is a Design | Creative | Tech recruiter. Carl is a Former Product Designer Turned Recruiter! Carl is the Founder of X2Talent. Before recruiting, he was a Product Designer working with many tech startups to design mobile apps. If you are hiring or looking for a new opportunity please connect with me on X2Talent.



Carl Wheatley

I specialize in the placement of Design, Product and Engineering professionals. Prior Designer. If you have any questions please reach out.